In the day an age of social media, it creates a near perfect way for media mavens, writers, comedians, and others who put their work on the net for distribution to gage how their work is being perceived. Artists and Producers alike can really keep their fingers on the pulse of just who, and how often, and even what time of DAY their viewers are watching their work.
So out of the dozens of popular options which are the most effective? Furthermore, how can we utilize them to our benefit?
1. Facebook
Without argument, Facebook has exploded into one of the most trafficked and successful site for connecting people all over the globe - or around the block. Users are not only able to find their old friends, classmates, and colleagues, but they have the additional advantage of being able to share links, videos, and photos with other users by posting them to their walls. As a result, it becomes a wildly successful tool for tech-savvy businesses to reach a large audience. Recently, when my web series Funemployed Chicago had their first viral hit with the video "Arcade Fire Hipster Attack" we were able to look up the link on Facebook, and track just how many times it had been shared. So not only was it a great way to promote the show, and the video - but it was also a very useful tool in being able to track just how our video was being shared. So be it a blog post, a video, or even a picture - the community on Facebook is one very useful tool in distributing and then being able to follow its progress as it is being consumed. Facebook additionally, has become known for the "like" feature. It started on its site originally, users were invited to "like" a post, status, or something that a friend posted. This feature can now be found on nearly any site on the net, allowing users to share items that they find on other outside sites by "like"-ing that item.
2. Tumblr
While there are many blog sites out there these days - Tumblr is one that to me at least, stands out as the one with the most creative blog titles, and furthermore some of the more creative and open minded bloggers. In general though, blogs are another great tool to put fire behind anything you are trying to promote - because if you raise the eyebrow of just one popular blogger you're set. Reblogs, much like sharing on Facebook - exponentially increases the visibility of your media on the net. Additionally, I like to go back to the theory in Entertainment that there is no such thing as bad press. Even if bloggers are saying not-so-nice things about your video - their writings are just opinions, and a good majority of the people that read what they have to say are going to want to decide for themselves. You can see my other blog, on Tumblr --> Little Red Rhino
3. Twitter
This is a tool, that while I was definitely not quick to catch on - has ended up being SO useful in my day-to-day net life. Not only can you "follow" and be "followed" by users from all over the globe - but things you post (or, "Tweets") can be Re-"Tweeted" by others as well. The great thing about Twitter is the sort of, open-endedness of the possibilities you are able to take advantage of. You can send "dm's" or direct messages to any user, and additionally, create "Hashtags" which can then "trend" and elicit responses from nearly anyone on the Twitter Universe. Its another very helpful tool in promotion, and hyping of a media project - that a user or users can take advantage of and then step back and watch the results. Twitter allows you to follow how often your tweets are shared, retweeted, or favorited by users and see any posts featuring a trend or topic.
These are 3 social media tools which I find extremely useful in the net media-sharing world.
Check out these sites:
www.FunemployedChicago.com
Follow ME on Twitter @Gingerschnaps
or read my other blog on Tumblr at www.LittleRedRhino.tumblr.com
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